06−10 October 2021

The 19th Exhibition of Building
Material and Interior

Indonesia Convention Exhibition (ICE)
BSD City, Indonesia


26 June 2020

The Role of Mice Industry on National Economic Growth

As the global pandemic slows national economic growth, we now encounter the transition era where we create an adaptive way of living to recover the adverse impact from the situation, which is now known as the new normal era. In this recovery time, The exhibition and trade fair industry also feel the impact of the global pandemic, but at the same time, this industry has an important role in the recovery process of the national economic and trade sector.
Based on The Global MICE Summit, it is proven that MICE industry contributes a great financial benefit to the nation. The industry creates more direct jobs than large manufacturing sectors such as automotive, chemicals, and food. The industry also employs more workers than the telecommunications sector or oil and gas.
The National Tourism Ministries also giving a statement that MICE events, which usually held in a business-to-business way by professionals, could attract investment and trade relationships besides moving conventional tourism businesses, such as hotels and leisure attractions. The events also trigger transfers of knowledge and improve the country’s image if prominent persons attended the meetings.
Nevertheless, the recent situation has required the MICE industry to be more creative, as mass gathering activities are limited, the industry has to implement the new innovation and new standard in executing the events.
IndoBuildTech Expo as the largest building material and interior in Indonesia connects entrepreneurs, experts, and stakeholders in their fields. Various products and innovations from building and interior materials exist to meet your business or personal interest. We believe that we are able to disclose business opportunities and revive economic activity by applying new standards in our exhibitions.

A lot of information is available widely and keep evolving, we try to summarize and present information that is practical and relevant for all parties who took part in the execution of IndoBuildTech Expo 2020 in the form of exhibition guidelines preventions of COVID-19 that you may check in the link below.
Read our detailed guide of Covid-19 prevention for IndoBuildTech Expo 2020 HERE

Source : Global Mice Summit